Orabrush

ORAL CARE
DTC ADVERTISING
SOCIAL MEDIA
ONLINE VIDEO

Orabrush came to my team to create a campaign that targeted a Millennial and Gen-Z audience and represented how the tongue cleaner can help prevent bad breath and improve oral care. All we needed was a leaf blower and a Phantom slo-mo camera to make something memorable and show the impact of a dirty tongue. See the “Making of…” video to take a peek at the fun.

This spot ran across social media, and I cut custom 10-second edits to run on Tinder. Clips from the video were also used as repeating GIFs to be used as additional social content. The campaign earned:

• 1.7 million views on Facebook

• Over 670,000 organic impressions

• Nearly 12,000 engagements on social media