Creative leadership. Major impact.

I'm an Executive Creative Director with 24 years of experience in creative advertising, direct marketing, and brand development. What you see on this site is a collection of stories about my work from a wide variety of industries, including:

• Healthcare companies • Government agencies

• Nonprofit organizations • Consumer brands

• Financial institutions • Print & digital publications

• Entertainment studios • Startups

My creative methodology is probably best described as actionable branding: elevating brand while driving audiences to action. The samples you see here were built from this strategic platform, allowing my creative to attract attention, connect emotionally with people, and make a measurable impact.

I mentor my creative teams to surround the consumer experience and use EVERY channel: digital, direct mail, TV, social, email, print, out-of-home, radio, podcast, and any other medium available. Above it all, I do this so I can enrich a culture of creating. I make it a priority to encourage my teams to experiment, share in our successes, and stay forward in everything we do.

My mentorship style and general approach to advertising is to never stop learning. By continuing to be curious, I have kept my work at the forefront of social media innovations, fundraising for future donors, the AI movement, and the newest advertising formats. My roots are in fine arts with a focus on printmaking and illustration, so I also infuse traditional and handmade moments into the campaigns I create. 

Contact me for any work inquiries, opportunities, advice, or just want to talk about good creative.
Download my resume if you would like to see my experience in more depth.

Speaking engagements

I enjoy chopping it up about advertising and design. Some of my talks have included: 

March, 2021 Marketers of Baruch, Agency Panel Discussion, Baruch College

July, 2019 AdAge Small Agency Conference, P&G Elevator Pitch

August, 2018 13th Annual Bridge Conference Session Be Unique. Be Creative. Be Rewarded. with Heather Deal, Habitat NYC.

August, 2017 12th Annual Bridge Conference Digital Design Trends Pre-Conference Workshop

June 8, 2017 Internationalist "Marketing Makes a World of Difference" Think Tank

January 26, 2017 Internationalist "What's on the Minds of Marketers" Think Tank 

October 25, 2016 DMFA Webinar, Creative's True Impact 

September 15, 2016 2nd Annual MarkCon Conference, Keys to Success in Digital and Mobile Marketing 

Awards

I have had the pleasure of working with some great brands and some seriously talented team members. Some of our work has been recognized by the industry. Here are some of the awards I’m proud to share:

2022
Portland Film Festival, Official Selection, Conquer Cancer, Cancer Mountain

LIT Commercial Award (Platinum Winner): Integrated Marketing Campaign, Brown & Toland Physicians, Care. Where You Are.

LIT Commercial Award (Gold Winner): Broadcast & Television, Conquer Cancer, When

LIT Commercial Award (Gold Winner): COVID-19 Public Interest/Awareness, County of San Mateo, Our Comeback

LIT Commercial Award (Gold Winner): COVID-19 Government, County of San Mateo, Our Comeback

LIT Commercial Award (Gold Winner): Video/Web-Based Productions - Fundraiser, Helen Keller Services, AccessAbility

LIT Commercial Award (Gold Winner): Video/Web-Based Productions - Nonprofit, Helen Keller Services, AccessAbility

Telly Award (Bronze Winner): General Non-Broadcast, Helen Keller Services, AccessAbility

Telly Award (Bronze Winner): General Campaign Regional TV, Brown & Toland Physicians, Care. Where You Are.

NYX Video Awards (Silver Winner): Integrated Marketing Campaign, Brown & Toland Physicians, Care. Where You Are.

NYX Video Awards (Silver Winner): Nonprofit, Conquer Cancer, When

NYX Video Awards (Silver Winner): Fundraising, Helen Keller Services, AccessAbility

NYX Video Awards (Silver Winner): Government, County of San Mateo, Our Comeback

2019
W3 Award (Gold Winner): Online Video Nonprofit, Conquer Cancer, Breakthrough

W3 Award (Gold Winner): Branded Entertainment Nonprofit, Conquer Cancer, Breakthrough

Telly Award (Bronze Winner): Regional TV Campaign, Conquer Cancer, Breakthrough

Muse Award (Gold Winner): Medical, Conquer Cancer, Breakthrough

Muse Award (Silver Winner): Non-Profit, Conquer Cancer, Breakthrough

2018
Muse Awards (Platinum Winner): Health & Fitness, Prestige Brands Orabrush, Breathtaking!

Muse Awards (Platinum Winner): Online AD Campaign, Prestige Brands Orabrush, Breathtaking!

Muse Awards (Gold Winner): Nonprofit, Make-A-Wish One Moment

Telly Award (Bronze Winner): General-Not-for-Profit for Online Commercials, Make-A-Wish, One Moment

Communicator Award of Excellence: Video-Social Video, Prestige Brands, Breathtaking!

Communicator Award of Excellence: Branded Content-Business to Consumer, Prestige Brands, Breathtaking!

2017
W3 Award (Gold Winner): Branded Content Not-For-Profit Video, The Nature Conservancy This Is Home 

W3 Award (Silver Winner): Branded Content Commercial Campaign, Prestige Brands Orabrush, Breathtaking!

W3 Award (Silver Winner): Video Cinematography Campaign, Prestige Brands Orabrush, Breathtaking!

W3 Award (Silver Winner): Online Video Not-For-Profit, Make-A-Wish One Moment

W3 Award (Silver Winner): Branded Content Not-For-Profit Video, Make-A-Wish One Moment

OMMA Award (First Place): Video Single Execution, Make-A-Wish One Moment

Davey Award (Gold Winner): Online Film/Video Charitable/Not-For-Profit, Conquer Cancer Our Calling

Davey Award (Silver Winner): Online Film/Video Charitable/Not-For-Profit, The Nature Conservancy This Is Home

Muse Awards (Gold Winner): Nonprofit, Make-A-Wish One Moment

Muse Awards (Gold Winner): Budget below $3000, Make-A-Wish One Moment

Communicator Awards (Silver Winners): Make-A-Wish One Moment, The Nature Conservancy This Is Home, and Conquer Cancer Our Calling

Internationalist Award: Innovative Digital Marketing Solutions “Rapid Response Marketing”

2016
W3 Awards (Gold Winner): Online Video Nonprofit, Doctors Without Borders That's Where We Operate

W3 Awards (Silver Winner): Marketing Effectiveness, Doctors Without Borders That's Where We Operate

W3 Awards (Silver Winner): Online Campaign/Nonprofit, Doctors Without Borders That's Where We Operate

Communicator Award (Silver Winner): Commercials, Adlens Focus Face

Vega Awards: Editing, Make-A-Wish One Moment

Vega Awards: Writing And Story, Make-A-Wish One Moment

Davey Awards (Silver Winner): Commercials Under $2500, Make-A-Wish One Moment

Davey Awards (Silver Winner): Commercial Not-For-Profit, Make-A-Wish One Moment

2015
DMFA (1st Place): Package of the Year, Wounded Warrior Project Step Up Package

Communicator Award (Silver Winner): Integrated Campaign Adlens, 29 People

Davey Awards: Marketing Effectiveness Integrated Campaign, Adlens 29 People

2014
Communicator Award (Gold Winner): Campaign, Doctors Without Borders Right Now

Echo Awards (Bronze Winner): Digital Advertising Campaign Not-For-Profit Business-to-Consumer, Doctors Without Borders Right Now

2013
Echo Award (Gold Winner): Not-For-Profit, ASPCA Cracking The Code


2012
OMMA Online Advertising Creativity (Finalist): Standard/Flash/Rich Media, Walt Disney Parks and Resorts, Disneyland Resort Cars Land Opening

OMMA Online Advertising Creativity (Finalist): Promotion Sweepstakes, ThomasNet, A New Dimension In Search

2011
Echo Awards (Bronze Winner): Pharmaceutical/Healthcare, Business-to-Business, Express Scripts / Medco, Game Changers

Client experience

Consumer
Adlens Ltd.
Ava Community Energy
Boudreaux's Butt Paste
CA Technologies, Inc.
Chase
Citizen's Bank
Disney Store
Disney Visa Card
Fundati
Guthy Renker
Healthy Paws
Lasko
Ollie
Quorum Federal Credit Union
Stanley Steemer
Toys "R" Us

Health
American Diabetes Association (ADA)
Brown & Toland Physicians
Cleveland Clinic
Conquer Cancer
ECOG-ACRIN
Express Scripts
Muscular Dystrophy Association (MDA)
Orabrush
San Mateo County Health
UCB Pharma (formerly Schwarz Pharma)

Not-For-Profit
Amnesty International
ASPCA
Covenant House
Doctors Without Borders
Habitat NYC
Helen Keller Services
Make-A-Wish
March of Dimes
NRDC
No Kid Hungry
Patient Airlift Services (PALS)
Reading Is Fundamental (RIF)
Smile Train
The Nature Conservancy
USO
We Raise Foundation
Wounded Warrior Project
WWF

Government
Boulder County, CO
CA Department of Food & Agriculture Commonwealth of Massachusetts
New York City Council
RIHousing
SF Environment Department
SF Public Utilities Commission

B2B
Constant Contact
Paxar
Pitney Bowes
The Risk Management Society
ThomasNet
Wolters Kluwer

Publishing
Chicago Tribune
Dallas Morning News
Economist
Glamour
Los Angeles Times
Newsweek

Entertainment
ABC
ABC Family
Disney Channel
Disney Junior
Disney XD
Walt Disney Studios
Home Entertainment

Travel
British Airways
Disney Cruise Line
Disneyland Resorts
Walt Disney World Resort