Medco/Express Scripts

HEALTHCARE
PHARMACEUTICALS
B2B
MICROSITE
EMAIL
DIRECT MAIL

Medco/Express Scripts was looking to reach pharmaceutical benefits managers (PBMs) at enterprise companies for consideration when open enrollment decisions were being made. The strategy: position Medco as a thought leader in the healthcare industry and personalize the marketing outreach. Every touch point included the recipient’s name, including personalized web addresses which jumped off the page with every call-to-action.

The strategy worked and engaged enough PBMs to generate new enrollments and more companies to follow the pharmaceutical innovations of Medco.