Muscular Dystrophy Association

FUNDRAISING CAMPAIGN
VIDEO
EVENT MARKETING
PARTNERSHIPS
PEER-TO-PEER

What do Kevin Hart, Charo, Hootie, and Sabrina the Teenage Witch all have in common? They all worked with us to bring attention to the Muscular Dystrophy Association (MDA), who used to be known for the Jerry Lewis Labor Day telethon that ran for 45 years and raised over $2 billion for the organization. I spearheaded creative across channels for MDA's fundraising channels from 2018-2023. With each tentpole event or organizational milestone, we developed integrated campaigns that injected new energy into the program to acquire donors and motivate existing supporters to give again.