Doctors Without Borders

BRAND AWARENESS
FUNDRAISING
DIGITAL ADVERTISING
TELEVISION PSAs

What’s unique about Médecins Sans Frontières (MSF) is that they work where crises converge. When a natural disaster strikes, often an epidemic will wreak havoc in the days following. When a conflict rages in a developing country, malnutrition can plague the people who are trying to survive through the struggle.

MSF is non-partisan, un-biased, and unwavering in their ability to operate in places where few others will go. This campaign that my team and I developed for them was featured in pre-roll video placements, social media, and as a TV PSA for over two years. It was also a successful fundraiser when we developed a digital ad series based on the campaign.

The That’s Where We Operate pre-roll video results were emblematic of the campaign's impact:

• 241% ROI for donor acquisition

• 33% interaction rate