Daniel Brown: Creative Director
FINANCIAL
ENTERTAINMENT
CARDMEMBER RETENTION
CARDMEMBER ACQUISITION
COLLATERAL
The Disney Visa Card is more than a credit card. It’s also a window to all things Disney. I had the fortune of designing Disney Visa’s first website back in 2006 and have overseen all marketing creative to acquire new Cardmembers and all loyalty marketing communications to existing Cardmembers ever since.
In-resort marketing featured at Walt Disney World and Disneyland, in-store POP displays at Disney Store, targeted social media advertising, annual email marketing campaigns, and seasonal direct mail drops are only some of the tactics that my team and I have been responsible for creating for the Disney Rewards suite of credit and debit cards.
The latest brand refresh brought vibrant colors, playful stripes, and just the right Disney “bounce.” Print, out-of-home, digital, email, and website design covered much of the work to establish a new visual identity and reimagined brand voice.
A cross-channel acquisition campaign was only half the charge as the entire Cardmember marketing program needed an overhaul. This included seasonal direct mail. category-specific email templates, and onboarding materials for new Cardmembers.