Daniel Brown: Creative Director
PUBLIC HEALTH
ELECTRIFICATION
CHANGE CAMPAIGNS
GENERATIVE AI
How do you create a campaign that can inspire people to go electric without being paternalistic or judgmental? We showed the people of Boulder County what it’s like when you’re living electric. The campaign introduced a utopian world of chill bears wearing sunglasses. They made people smile and allowed them to understand all the ways living electric can improve health and the environment.