Daniel Brown: Creative Director
EYECARE
CREATIVE DIRECTION
ART DIRECTION
STORYBOARD ILLUSTRATION
This series of Adlens spots was a real treat to create. We were launching Adlens in the U.S. and I started with good ole' hand-drawn storyboards to pitch the brand video and television spot concepts. This innovative eyewear can change the prescription by just turning dials on the temples. The 29 People commercial was my brain child when I thought about how funny the reactions would be when regular folks tried the Adlens adjustable focus glasses on for the first time.
I was able to take the 29 People spot to Monterrey, Mexico where I worked with a dynamite crew to replicate the spot outside the U.S. Casting and shooting in just two days was a whirlwind, but the people we met brought new meaning to the spot, as we realized the low price of the glasses had a real impact for people living in economic hardship, delivering eyesight to those who thought they may not see clearly again.
I was also responsible for the commercial for Adlens’ sunglasses called Sundials, and their brand video. In total my team created 5 original spots for Adlens in 6 months.